Media Releases

THE COST OF CHRISTMAS.

CHRISTMAS MESSAGE 2024
BY ACC NATIONAL PRESIDENT, PASTOR WAYNE ALCORN

One of the biggest topics in the community that is currently dominating political agendas and discussions at kitchen tables is the soaring price of everything. It seems the three most common words heard in every news bulletin is ‘cost of living’.

It’s a very real challenge for many people to put food on the table and make ends meet at this time. You may have noticed how many advertisements have been broadcast in recent weeks, with suggestions for consumers on how to cut costs this Christmas.

The truth is that this season we are celebrating came at great cost.

One of the better-known verses in the Bible reminds us of this in the words of Jesus Himself: “For God so loved the world that He gave His one and only Son, that whoever believes in Him shall not perish but have eternal life.” (John 3:16 NIV)

That captures succinctly God’s heart for humanity. Love motivated His extravagant gift to us. That love transcended His concerns about the immeasurable cost.

As gifts are exchanged this season, consider this: It is possible to give without loving, but one can never love without giving. Love drives generosity.

This Christmas may I invite you to take time, amongst all the activity that comes with this time of year, to express your gratitude for Jesus – that priceless, incomparable gift of God to us all.